After 20 years in the industry, working globally for some of the leading names in fashion, Peter’s capacity to understand each label’s DNA and personality, means he can conceptualize and design into any brand’s viewpoint to deliver high quality, detailed collections while managing the technical challenges. He strives to realize their aspirations and better articulate their mission and vision, and to strategize for long term goals, making him one of the most prominent creative partners in the business today.

After completing his BA(Hons) degree in his home town of Belfast, N. Ireland, Peter relocated to London to study an MA at Central St. Martins. Although he studied womenswear, his first job was designing menswear at the Arcadia Group for labels such as Topman, Principles, Burtons and SU214. It was here where he had the realization that combining his elevated taste level with the expertise of factories, a good designer can design anything. This knowledge has led to Peter being a very flexible creator, relishing new challenges, having successfully designed womenswear, menswear, home wares and accessories, within the designer, contemporary and mass markets.

The luxury and sophistication of Italian fashion called when Peter migrated to Milan to work for such notable companies as Krizia, Iceberg and in particular Versace, where one of the lines he helped shape was the the new Athleisure brand, Versace Sport, selling alongside the Versace mainlines. Launching brands became a speciality of Peter's, transitioning to Amsterdam to develop the higher-end Hilfiger women's main line for Hilfiger Europe, then worldwide, the Elie Tahari bridge line and the Jennifer Lopez lifestyle brand, both in New York, where he now lives. 

Peter has extensive experience in all phases of design, product development, merchandising, styling, fashion shows/presentations and branding, managing teams, over all categories including prints and embellishments.

Peter's passion for creativity expands into his personal life with side projects in interior design, jewelry making and cooking, particularly baking, as among his friends his cakes and desserts are in more demand than a Hèrmes Birkin bag.